Reluma ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the "App"). Please read this policy carefully.
Key Principle: We collect only the data necessary to help you remember and manage your relationships. Your data is yours—we provide tools to export or delete it at any time.
1. Information We Collect
1.1 Data You Provide Directly
Account Information: Email address, display name, profile photo (via Firebase Authentication with Google Sign-In)
Relationship Data: Names, notes, life events, and contextual information you add about people in your network
Voice Notes: Audio recordings temporarily processed for speech-to-text conversion (audio is never stored; only the transcribed text is saved)
User-Generated Content: Journal entries, reflections, questions, and other textual data you create in the App
1.2 Data Collected Automatically
Contacts (Optional): If you grant permission, we access your device contacts to suggest people you might want to add to your relationship network. Contact data is processed locally and stored in Firebase Firestore only for contacts you explicitly add.
Location (When in Use): If you grant permission, we collect your location when you're actively using the App to tag life events with places. Location is never tracked in the background.
Device Information: Device type, operating system version, unique device identifiers (via Firebase App Check for security), and app version
Usage Analytics: App interactions, screen views, feature usage, and performance metrics (via Firebase Analytics and Firebase Performance Monitoring)
Crash Reports: Stack traces, device state, and error logs when the App crashes (via Firebase Crashlytics)
1.3 Third-Party Permissions
The App requests the following iOS permissions:
Microphone: To capture voice notes for transcription
Speech Recognition: To convert voice input to text (processed on-device)
Notifications: To send optional reminders to reflect on relationships
Contacts: To suggest people to add (only if you grant permission)
Location (When in Use): To tag events with places (only if you grant permission)
2. How We Use Your Information
We use your data for the following purposes:
Core Functionality: To store and display your relationship network, life events, and notes
AI-Powered Features (Optional): To analyze text and generate insights about relationship dynamics using Google Gemini AI (only if you enable AI features in Settings)
Personalization: To provide context-aware prompts and reminders based on your usage patterns
Security: To verify device authenticity via Firebase App Check and prevent abuse
Improvement: To analyze usage trends, fix bugs, and improve app performance (anonymized aggregated data only)
Compliance: To comply with legal obligations, resolve disputes, and enforce our Terms of Service
3. Data Sharing and Disclosure
3.1 Service Providers (Google/Firebase)
We use Firebase (Google Cloud Platform) to host and process your data. Firebase services act as data processors on our behalf:
Firebase Firestore: Database storage for your relationship data
Firebase Storage: Secure storage for photos and attachments (if used)
Firebase Authentication: User authentication and session management
Firebase Cloud Functions: Backend processing for AI features and data operations
Firebase Analytics & Crashlytics: Anonymized usage and crash data
Google Gemini AI (Optional): AI text analysis (only if you enable this feature)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA/CPRA):
Right to Know: Request disclosure of categories and specific personal data we collect
Right to Delete: Request deletion of your personal data
Right to Opt-Out: We do not "sell" personal data, but you can disable data sharing with analytics providers in Settings
Non-Discrimination: We will not discriminate against you for exercising your rights
To submit a request, email privacy@reluma.app with "CCPA Request" in the subject line.
7. Children's Privacy
Reluma is not intended for children under 13 (or under 16 in the EEA). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at
privacy@reluma.app, and we will delete it immediately.
8. International Data Transfers
Your data is stored in Firebase's cloud infrastructure, which may involve processing in the United States and other countries. Google complies with the EU-U.S. Data Privacy Framework and other international data transfer mechanisms. For more details, see
Google Cloud GDPR Compliance.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:
Update the "Effective Date" at the top of this page
Notify you via in-app banner or email (if you have opted in)
Require your consent for significant changes (e.g., new data uses)
Your continued use of the App after changes constitutes acceptance of the updated policy. Check this page periodically for updates.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
Mailing Address: [Your business address for GDPR compliance]
Data Protection Officer (DPO): If you are in the EEA, you can contact our DPO at
dpo@reluma.app.
11. Third-Party Links
The App may contain links to third-party websites or services (e.g., Google Sign-In). We are not responsible for the privacy practices of these third parties. Please review their privacy policies before providing any personal information.
12. Do Not Track (DNT)
Some browsers support "Do Not Track" (DNT) signals. The App does not currently respond to DNT signals. However, you can disable analytics in Settings → Privacy → Analytics to limit data collection.